Users will soon have a fresh option that allows them to lessen the amount of AI-made videos appearing in their feeds. This initiative comes as the company revealed that it currently hosts in excess of 1 thousand million AI videos.
Testing and Rollout
The new functionality is undergoing trials over the coming weeks before a full-scale release. This shift aligns with a rise in content created by AI, fueled by recent video-generation tools.
The Broader AI Trend
Recent reports that almost a tenth of the fastest-growing content creators on a popular video site exclusively feature clips produced artificially. A significant portion of this material is deemed mass-produced AI material, a label for substandard, mass-produced content that is often nonsensical or bizarre.
“We know from our community that numerous viewers appreciate content made with AI tools, from AI artwork to science explainers, and we aim to offer the community the power to see more or less of that, depending on their own choices,” stated a company executive.
AI on the Platform
The platform disclosed that there are presently over a billion videos on its app identified as made with AI. In total, in excess of 100 mn pieces of content are added to the service every day, making AI-generated material a limited part of its total content library.
How to Adjust Settings
Users will be capable of limit or boost the volume of AI-generated videos they watch by opening the content preference feature in the application and picking “AI-generated content”. Additional categories that are already be adjusted under the setting encompass politics, clothing, aesthetics, and choreography.
AI Disclosure Rules
TikTok’s policies mandate content makers to identify convincing artificially created content, and it forbids harmful deepfakes of well-known individuals or emergencies. Any authentic-looking artificial content that is unmarked can be removed under its user guidelines.
In addition, the platform will henceforth add an AI-generated tag to content created with its own AI tools, or detected by an cross-platform project for identifying artificial media. This step is intended to help prevent users from trying to bypass the tagging system.
AI Literacy Programs
The company is also launching a $2m awareness program for experts and organizations to create learning resources about responsible artificial intelligence. This project will benefit charitable organizations focused on training coding and technology.
Platform Protection
The platform has justified its moderation strategy, following discussion over intentions to lay off numerous review team members in the UK. The company is expected to cut hundreds of positions in its trust and safety division in its British office, with trade unions and digital protection specialists raising concerns that staff are being displaced by automated systems.
A trust and safety lead stated that human moderation would remain essential, but automated tools can protect employees by filtering out the most harmful content before it gets reviewed by humans. TikTok stated a 76% decrease in shocking and graphic content reviewed by safety staff over the past year due to intervention by its automated systems.
“We think that it’s essential to combine people and machines to ensure user safety,” she said. “We’ll have staff as part of that process, but we additionally believe it’s extremely critical to reduce exposure to unsafe media as rapidly, which is the area in which a lot of the machine support is proving valuable process content quickly.”
