"A household residing in North London wants to find an extraordinary and skilled educator to assist their smallest child on his early path to turning into an British gentleman."
When reading this advertisement, you might easily miss the wording "beginning" as mere a turn of phrase.
But, it could be the crucial part of this unusual employment listing, as it seeks to find a tutor for a infant.
Hundreds of applications have already been sent in since the unnamed family advertised their request for the £180k-a-year tutor, who must be "someone very special".
Over the last few weeks, the advert has attracted attention in the media, with several questioning why?
Progressive Approach
Adam Caller, CEO and founder of an education consultancy, which is helping the family in their hunt, stated that despite early skepticism, he found the idea "visionary", and "progressive".
When he consulted the family, he mentioned they recognized the unusual character of their request, and how young their son is.
Nevertheless, they clarified that they "preferred not to postpone any longer" to engage a tutor, as they had postponed until their elder sibling was five, and by that age "cultural conditioning had already taken hold".
What exactly does the family indicate by "cultural leaning"?
It's "all-encompassing", the expert responded. "How you eat, how you speak".
He stated the firstborn had picked up "very nuanced, unspoken signals" from the family, and had assumed their cultural ways. The family explained to the consultant they wished to avoid history to repeat itself with their infant.
The intention: To hire a English tutor, who needs to speak with standard English accent, to shape the baby from the very start.
Subtle Influence
"Much of the learning at the beginning here is somewhat osmotic," stated the expert.
It's by means of this osmosis that the family are expecting the child will adopt the UK customs they wish to cultivate.
Adam said the tutor had to be somebody who attended "the right kinds of schools – similar types of schools as the family aspire to send their son to".
"The tutor just has to be the suitable individual, they'll be performing things they don't even know they're doing, just naturally," he commented.
Expense Not a Factor
The family informed him the successful candidate should ideally also have understanding of or enthusiasm in equestrian activities, skiing, the arts and music so as to influence the child in a wide range of passions.
Additionally though, he explained the family wanted the tutor to sign up the child on a selection of classes so the child would be "pony-riding and picking up an tool by the time they are about three years old".
In the family's view, guiding their son grow into a "UK sophisticate" will lead to achievement and create opportunities.
"Considering the rights and wrongs of that, because it's certainly a class statement," he comments.
However, in spite of all this tutelage in "UK identity", might the child pick up alleged cultural leaning from the globally influenced family he lives with in any case?
"Yes", said Adam. "The parents know this may not work, but they've simply adopted the perspective of, 'why not attempt it and we should start as early as we can', because the expense of it is not a concern," he said.
Overly Optimistic
There are some in the private teaching field who share these doubts.
Another CEO, chief executive of an educational organization, who supplies private tutors, wrote that "the process of becoming bicultural, or actually, discovering oneself, is something that must be experienced personally, not designed."
He noted that he had relocated from China to the Britain at the age of seven, and had been raised understanding and embodying both cultures. He continued to learn at a prestigious UK institution.
"The idea that an individual can serve as a embodiment of Britishness, a person who can somehow transplant the attributes of a English gentleman upon a infant child, strikes me as optimistic and impractical," he stated.
"In my experience, engaging a typically UK tutor from babyhood will not necessarily create the outcome they desire.
"I never had that kind of mentor, and however I have been lucky enough to enjoy many of the experiences they desire for their son."
He added: "The truth is, personal identity can not be imposed from the outside influences; it must be embraced, and it must come from within."
Purchasing UK Culture
Naturally, English culture is something the expert believes can be instructed – and marketed.
"I think the situation that the world regards us in this light is something that we should be cherishing|valuing|appreciating